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New Publisher BAD IDEA Taking New Approach To Shake Up Comics Industry

Valiant Entertainment alums have teamed up to form a new publisher named Bad Idea and unveiled plans for its new approach to the comic book industry.

Former Valiant Entertainment creators and executives including Dinesh Shamdasani (Co-CEO/Co-CCO), Warren Simons (Co-CEO/Co-CCO), Hunter Gorinson (Publisher), Joshua Johns (Director of Marketing), and Atom Freeman have joined forces to create Bad Idea. This new publisher intends to shake up the comic book industry by doing things in an unconventional manner, including limiting Bad Idea titles to only 20 comic shops at launch.

The 20 shops in question will be chosen based on a unique system of criteria, with Bad Idea expanding that number to 50 by the end of the year. Furthermore, Bad Idea will release only on to two single issues per month without any variants and readers will only be able to purchase one physical copy of each comic, meaning digital versions will not be available.

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You can check out Bad Idea’s cover for Megalith #1 below!

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Bad Idea will also limit its output to single-issue comics, meaning the publisher will not produce collections of its series’ in trade paperbacks, hardcovers, or other formats. Each BAD IDEA comic will be available in a prestige format package at a cost of $3.99, though some will include more than the standard 22 pages at the same price.

Among the upcoming titles from Bad Idea is Lewis LaRosa’s Megalith series and writer Matt Kindt and artist Doug Braithwaite’s series ENIAC, the latter of which is ie to launch in May. Bad Idea also states it is working with Mae Catt (Young Justice), Joshua Dysart (Unknown Soldier, Harbinger), Tomas Giorello (X-O Manowar), Lewis LaRosa (Bloodshot Reborn), Adam Pollina (X-Force), Robert Venditti (Justice League), Marguerite Bennett (Batwoman), Eric Heisserer (Bird Box, Arrival), Jody Houser (Harley Quinn & Poison Ivy), Jeff Lemire (Black Hammer, Gideon Falls), Peter Milligan (X-Statix), Zeb Wells (Amazing Spider-Man), and more.