‘Gotham’ 3.03 “Mad City: Look Into My Eyes” Easter Eggs

3. Alice

And why is the Mad Hatter in Gotham, anyway? To find Alice, of course. True to the Alice In Wonderland trope central to the villain, his introduction to the city has him searching for his Alice. Only instead of women who look like Alice from the Alice In Wonderland story, which is who he has targeted in the source material before, this Alice is his sister. And she was a Hugo Strange experiment.